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I applied the technique when creating the spreadsheet, itself a prototyping tool, going through several prototypes before Bob and I built the real thing, learning a lot from each. The need for more types of people in software development to be able to prototype user interfaces brought about Dan Bricklin's Demo Program , a product I wrote in the mid 's that was successful because rapid prototyping is so important. To this day I'm getting emails from people telling me how a prototype made with Demo helped them fund a product or create an interface.
Tom Peters wrote the Forward to Michael's book. In it he says: "In short, I love this book! Schrage's shtick, rapid prototyping , sounds like a third-order innovation tool. Not so, Schrage argues persuasively.
Rapid prototyping is the cornerstone, the cultural fountainhead of the innovative enterprise Serious Play is simply the best book on innovation I've ever read. Here are some excerpts from Michael Schrage's book. He uses many quotes and valuable anecdotes to support his statements. The "war stories" are well worth reading, and I won't repeat them here. Suffice it to say that I have been using them as examples to illustrate points since first reading them.
The book starts out with some background in the Preface. Michael was researching the psychology of collaboration at the MIT Media Lab when he realized that " Describing the nature of this "shared space", and showing how necessary it is to innovation, is the task of the book. Despite calling prototyping "Serious Play", he says that " Serious play turns out to be not an ideal but a core competence. The ability to align those improvements cost-effectively with the needs of customers, clients, and markets dramatically boosts the odds for competitive success.
That is the essential message of this book. Michael observes how, after traditional demonstrations, done after months of careful preparation, " But now that we've seen it, we realize it's not what we really want. We really need you to do something different. How about? People don't order ingredients from a menu; they order meals. Contrary to conventional wisdom that "innovative teams create innovative prototypes", he claims that "innovative prototypes generate innovative teams.
The prototype plays a more influential role in creating a team than teams do in creating prototypes If you look past the narrative conventions in The Soul of a New Machine , a more persuasive -- and more accurate story emerges: the prototype becomes as much of a protagonist as West. He devotes a whole chapter to "A Spreadsheet Way of Knowledge" as an example of the power of rapid prototyping.
It was being interviewed for this chapter that brought the book to my attention. Michael claims that " Delving into the details of prototyping in later chapters, he states " Michael quotes George Gilder about "wasting transistors".
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